Work Samples
Executive Voice
& Brand Development
One of my super powers is working with executives to understand their strategic vision and bringing that to life for employees. I love hearing leaders talk about their north star and why it's important, understanding where teams are in the journey to reach that goal, and then coming up with a plan to continuously tell the stories that demonstrate how they are getting there. Branding the leader and team identity, creating excitement for the vision and mission through storytelling, and leveraging all the channels to share how the team is succeeding -- this is the winning combination to engage your employees and move your team forward.
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Services: communications strategy planning and execution, executive voice and team branding, multi-channel campaigns, culture and engagement
Corporate Storytelling Campaigns
Storytelling is the heart of bringing your strategy and culture to life, and it can take many forms -- email, in-person speaking events, videos, blogs and articles. I've worked with executives, leaders, and teams to translate complex project deliveries into compelling editorial results that shine a tangible light on their success. I've also worked with executives to tell their compelling personal stories and what drives their leadership style. These stories were some of the first vulnerable storytelling from leaders, and set a precedent for others to share as this became more of the norm, ultimately creating more connection between associates and their leaders and earning the highest number of comments and second highest page views in our company's intranet history.
Services: leader voice and branding, writing, editing, design collaboration, production, data monitoring and analytics
Event Management
& Speaker Preparation
From enterprise-wide specialty events to local All Hands and Town Hall team events, creating engaging experiences for employees is both intense and joyful. I love coming up with a plan, coaching and guiding speakers on their talking points and delivery, creating branding, project managing all the little details, and then seeing the end result come to life. There is something magical about watching people connect in the moment and creating a unique shared experience.
Services: agenda planning and run of show, executive talking points, speaker coaching and preparation, slide preparation, event branding and communications, data monitoring and analytics
